Transmeta's Crusoe

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Case Details:

Case Code : BSTA083
Case Length : 14 Pages
Period : 1999 - 2003
Organization : Transmeta
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Information Technology, Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Market Acceptance

A 'megahertz treadmill' drove the entire computer industry. New processors with new megahertz ratings appeared on the market, with overwhelming rapidity. Sometimes, even before the current model arrived at retailers' shelves, it had to be marked down. Consumers often complained that the PC they had bought the previous week was obsolete by the next week...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The Road Ahead

Transmeta had sought to carve out a niche in the mobile processor market with a low-power Crusoe chip that had been popular in the notebooks sold to users in Asia, notably Japan, but had failed to capture a significant market share in the U.S. and Europe.

One of the newer versions of Crusoe powered Hewlett-Packard's Tablet PC, which was announced earlier in 2003...

Exhibits

Exhibit I :Transmeta's Crusoe
Exhibit II: Comparison between Intel and Transmeta Processors
Exhibit III: Transmeta Company Profile
Exhibit IV: The Code Morphing Software Mediates Between x86 Software and Crusoe Processor
Exhibit V: Crusoe Runs Cooler a Pentium III Processor Played a DVD at 105° C (221° F)
Exhibit VI: Technical Features of Crusoe
Exhibit VII: Transmeta Sliding Share Price
Exhibit VIII: Transmeta Financial Overview
Exhibit IX: Crusoe Cooler to Run
Exhibit X: Transmeta's Crusoe FAQ

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